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	<title>Comments on: ChaCha</title>
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	<description>Library 2.0 at Dominican</description>
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		<title>By: Nat</title>
		<link>http://mick768.wordpress.com/2007/12/07/chacha/#comment-33</link>
		<dc:creator>Nat</dc:creator>
		<pubDate>Fri, 07 Dec 2007 23:12:06 +0000</pubDate>
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		<description>I don&#039;t have the time right now, but I&#039;ll look at it later.  I like your comments about racing with them and finding better resources.  I wonder if Indiana gave funding to this service because they recognized the problems with robot-based search engines like Google, but just plainly didn&#039;t think of libraries as human-based &#039;search engines.&#039;  Makes me think of the 05 OCLC report (Perceptions...) which showed that people overwhelmingly associate the library &#039;brand&#039; with books.  Do librarians lobby?  I haven&#039;t looked much at what the various library associations do, but it seems as though library associations should dedicate some resources to lobbying, on top of other types of marketing...</description>
		<content:encoded><![CDATA[<p>I don&#8217;t have the time right now, but I&#8217;ll look at it later.  I like your comments about racing with them and finding better resources.  I wonder if Indiana gave funding to this service because they recognized the problems with robot-based search engines like Google, but just plainly didn&#8217;t think of libraries as human-based &#8217;search engines.&#8217;  Makes me think of the 05 OCLC report (Perceptions&#8230;) which showed that people overwhelmingly associate the library &#8216;brand&#8217; with books.  Do librarians lobby?  I haven&#8217;t looked much at what the various library associations do, but it seems as though library associations should dedicate some resources to lobbying, on top of other types of marketing&#8230;</p>
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